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RUDA was born in 1948 from the brilliant idea of ​​Rudolf Dassler, brother of Adolf Dassler, founder of the Adidas brand. The brand soon transformed into the well-known Puma brand, identifiable with the logo of the puma taking a leap. And it is a leap towards the future: a future of success and satisfaction. Stubbornness and skilful all-Italian manufacturing art make Puma one of the leading brands in the footwear and sportswear sector . The first creations were Puma shoes for the German national team of West Germany: an intense and fruitful relationship with football which saw the great Pelè as an exceptional testimonial, who won the 1970 World Cup wearing Puma boots. The Puma sneakers were created specifically for lovers of basketball, tennis and track to confirm the brand's intense relationship with every type of sport , not least Formula One. Among the best products with an original and characterizing design , we find the eternal white Puma women's shoes and the black Puma men's shoes. The black Pumas , as well as the white Pumas , are among the most popular models used by everyone, because they are versatile and comfortable . The Puma tracksuit is the item of clothing suitable for competitive sporting activities thanks to the breathable and technical fabrics, but also for quiet walks outdoors and for everyday urban life: the Puma women's tracksuit enhances and gives grace to the female form , not forgetting to be comfortable. The black men's t-shirts and the yellow men's t-shirts , characterized by the big logo, are the perfect garment for every season, under a Puma men's sweatshirt or over a pair of women's Puma leggings . Puma children's shoes are also one of the most sought after items, thanks to the comfort and resistance of an item designed for the little ones. Click and buy your personal fashion in the Sir126.it online store.