Our brands
SIR 126
SIR SPORT was born in 1979, a large store that immediately established itself as a reference shop in the sports world for the sale of clothing and equipment, in Rome. In the mid-80s the most important sports brands entered the world of casual clothing, sportswear fashion exploded and the slow and gradual transformation of SIR SPORT began...
In 1986 Umberto Smacchi took over the management of the company and, although he did not overturn its sporting nature, he perceived the change and began to expand the company with the inclusion of a vast selection of casual brands.
Shop by Sports
Skiing
Running
Trekking
I swim
