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Born from the desire to invest in a company dedicated to water sports, the American Horst Dassler founded the Arena brand, which in 1972 began designing competition swimsuits to accompany swimmers from all over the world in achieving their goals. Just one year after its foundation, Arena launches its first "Skinfit" project, an ultra-light fabric capable of adhering perfectly to the athlete's body , which will be recognized as truly avant-garde by the entire world of water sport and will give deserved access to the brand to the elite of Olympic competitions. In 1974, Arena turned pink with the Shane Gould collection, an all-female collection created in collaboration with the Olympic champion of the same name, thus grabbing another important share of the market. The first real challenge came in 1976 during the Montreal Olympics. President Dassler knows well that sponsorship is the basis of success and is preparing for the Olympic Games by setting up a real "Arena Elite Team", which in its first appearance smashes the medal table by winning 44 medals and bringing the Arena brand to the top of competitive swimming clothing , a position which he has never left and which he still holds today with merit. Arena swimsuits have always been a guarantee of reliability and ingenuity , the result of the frantic search for increasingly new and reliable technologies, which has led them, success after success, to play a key role for athletes and swimming enthusiasts. On Sir126.it you will have the opportunity to see all our Arena brand proposals and choose what is right for you comfortably sitting on the sofa at home. Our collection of Arena women's swimsuits for both the sea and the pool will amaze you with the variety of models and the many color variations available, among which we are sure that you will be able to find the right one for you. In our store you will also be able to find Arena men's swimsuits in slip or boxer models , also suitable for both swimming and the beach, all designed and studied to best fit the body and give you an unparalleled feeling of comfort . In the Arena offer by Sir126 the colorful Arena children's swimsuits could not be missing, with bright prints, ideal for both sports and beach use and made with technical fabrics capable of drying within a few minutes which do not cause irritation to make you feel the your child always comfortable. The line of beach and swimming pool accessories is also very popular with the Arena goggles which are preferred by athletes for their optimal performance and attractive design , the Arena slippers which thanks to their comfort are perfect for any surface and are made with intent on welcoming the foot in the best possible way. Come to Sir126 and dominate the current with Arena brand products!